Shared Branching got the best boost for the worst reason in 2005 as Hurricane Katrina devastated the Central Gulf Coast region. Despite terrible operating conditions in the days and weeks after the storm, Shared Branching allowed credit unions in the area to get needed cash into the hands of storm survivors , including some who were displaced hundreds of miles away from their homes.
In the months since Katrina, Shared Branching has gotten a fresh look by credit unions seeking a proven recovery tool in their disaster plan. The resulting growth of Shared Branching in NC has also provided a chance for credit unions to share the the benefits of the network with members of the local media. Recently, Premier Federal Credit Union's Asheville office worked with Asheville Citizen-Times reporter Mark Barrett to tell the Shared Branching story to the community.
The story shares the convenience of Shared Branching for credit union members, while making some key credit union points of differentiation from other financial service providers. While it does not lay out the disaster recovery element, it's a great story. And there's certainly more a lot more room for the Shared Branching story to be reported in the media.
To read the Citizen-Times story, go to http://www.citizen-times.com/apps/pbcs.dll/article?AID=2007702090310.
Until next time!
Jeff
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